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Music Marketing & Branding Lab

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The Expanding Role of Vinyl in Construction, Packaging, and Consumer Products

The applications of vinyl are extensive due to its durability, water resistance, and cost-effectiveness. In its rigid form (often called uPVC), it is used for construction materials like window frames, pipes, siding, and fencing. In its flexible form, it is the primary material for flooring (luxury vinyl tile/plank and sheet vinyl), wall coverings, wire and cable insulation, medical tubing, inflatable products, and upholstery. It is also the material used for phonograph records. The vinyl industry focuses on continuous improvement, including advancing recycling technologies and developing new formulations to meet evolving performance and sustainability goals across its diverse range of uses.


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